Indeed it has!
We love a new buzz word and this one has resonated with us, along with lots of people, who have been doing this for years - "upcycling". Let's face it, we've all been doing it for years, except we've known it as one of the following: "renovating", "refurbishing", "doing it up", "titivating", plus many more; this time round in the age of the conscientious shopper, some of us are quite mindful of the source of our goods and the impact it has had on the environment to furnish our homes, making us feel great or not so great. "Upcycled" goods quenches that thirst for old things made new, reducing adverse affects on the planet.
According to the web, Upcycling has been around for years and the term was first noted in 1994 and has only recently picked up on my radar. Never mind, now I know.
Here at Ade & Viv HQ we've long been advocates of embracing the old into the new,so, putting money where our mouths are, we're busy working on first upcycled collection. It's not ready to launch yet, but it will be soon. As you'd expect we are a bit excited about our idea and creation and we hope you'll like what we've done.
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